As the financial markets and regulatory systems work through these issues, high-performing companies will recognize that customer buying behaviors have changed, including higher thresholds for deciding to change providers, a greater focus on cost issues, reduced willingness to undertake upfront costs/risks and greater emphasis on tangible ROI in their business cases.
By listening to the market, we help leaders in financial services companies understand customer behaviors and the implications on prospect targeting, techniques for creating demand, cross-selling strategies, pricing, and sales skills and techniques. With our focus, experienced teams, tools and methodologies we can quickly help drive new and increased profitable revenues for our clients.
Our particular expertise in the Financial Services industry is in business-to-business selling situations. We have worked with investment advisory services, credit card services, technology products, payment services, outsourced processors and other companies in this industry.
We have worked on a global basis, including financial services companies headquartered in Europe and the US. We routinely work with our clients’ personnel in country units as well as interviewing their customers and competitors around the globe in many different languages.
We helped product development through better differentiation based on gaps in competitive offerings and leveraged go-to-market strategies to reach redefined customer segments.