Why B2B sales is no longer a linear process

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Corey Torrence a Blue Ridge Managing Director, is quoted extensively in a recent article published in B2B Marketing. Corey talks about how the old, linear process of B2B sales is obsolete, with buyers becoming more informed and sophisticated and how B2B marketers are learning a lot from the consumer side. Corey believes survival requires a real-time shift in the sales journey.

The article can be read here.

Categories - Commercial Effectiveness