Much Higher Exit Valuations
through market-validated, underwritable pricing upside
Our Strength
Blue Ridge Partners ensures that pricing becomes a key differentiator in the exit process.
We leverage data-driven insights through an efficient, high impact engagement to drive stronger returns and sustainable value for the next owner.
The Exit Edge – Pricing provides:
Stronger Buyer Confidence
with a third-party backed narrative and fact base
Better Prepared Management Teams
who can articulate the pricing story during buyer discussions with conviction
Reduced Risk of Value Erosion
by avoiding blunt pricing actions near the end of the hold period
A Background
The Importance of Pricing Strategy in Exit Preparation
Despite its high value, most firms ignore pricing late in the hold period—leaving money on the table.
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~60% of portfolio companies skip strategic pricing initiatives
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75% of initiatives are only somewhat effective or worse
- Focus on other priorities and management pushback are top barriers to pursuing strategic pricing, as cited by 56% of deal partners
- Only 45% of CIMs mention pricing as a value lever, despite buyer appetite for it.
In our experience, successful pricing initiatives lead to impact and quantifiable opportunity that can be underwritten by deal teams and increase valuation by 10-20% or more at exit.
Key Success Factors
What Makes a Pricing Initiative Exit-Ready?
- Credible, quantified, and verifiable pricing upside: Potential bidders want to see a fact-based, third-party validated pricing story that highlights tangible revenue and margin expansion within sell-side materials
- Management team belief: Leadership must be able to articulate their conviction in the pricing strategy and have compelling proof points that will support underwriting the upside valuation
- Thoughtfully managed risk vs. action: Pricing actions taken prior to the sale must balance value with potential impact on customer satisfaction and churn
- Efficient use of management capacity: A high-impact, low burden approach ensures pricing doesn’t consume too much attention of the management team during one of their busiest times
Value for Investors
Why Use The Exit Edge – Pricing?
You can’t capture what you don’t measure. We identify upside, prove it, and help your team own the story.
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Builds buyer trust and narrative credibility
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Gives deal teams data they can underwrite
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Reduces diligence friction and speeds close
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Converts pricing potential into actual deal value
- It’s not too late – initiatives <9 months from exit can still be underwritten and yield outsized returns
Built for PE and Exit Strategy Execution
A Market-Tested Pricing Framework that Works
Our model blends market insights and internal analytics, backed by experience from hundreds of engagements and a deep understanding of what deal teams need to see.
Holistic Approach to Pricing
Internal Analysis with External Insights
Invaluable Experience
Internal Analysis with External Insights
Internal Analysis with External Insights
Our framework blends internal analysis with external insights to untangle complexity, pinpoint value opportunities, and drive margin improvement.
Invaluable Experience
Invaluable Experience
With our experience doing pricing due diligence, we understand what potential bidders care about.
What You Get in Exit Pricing Preparation
Exit Edge – Pricing Deliverables
Our model blends market insights and internal analytics, backed by experience from hundreds of engagements and a deep understanding of what deal teams need to see.
A pricing upside estimate based on facts from the market and data-driven analytics
Including pricing insights and evidence for the CIM, along with corroborating data for the deal room
Both over the longer-term and to support underwriting the valuation upside – ranging from recommended internal actions to implementation with proven results in the market
Enable management to effectively communicate the pricing story to potential bidders, with a compelling narrative that demonstrates their belief in the opportunity and maintains their credibility as a strong, capable team
Along with differentiation between other changes which become part of the pricing story for potential bidders
Limited engagement required for the consulting project and pricing actions
Begin Your Exit Pricing Strategy With Blue Ridge Partners
Free Resource
Understanding the Exit Edge – Pricing
Download a PDF of our briefing that lays out the case for the Exit Edge – Pricing in the broader exit planning process.
Our impact
What Over 1,300 Clients and 130 PE Firms Say About Us
“Blue Ridge Partners focused on delivering tangible results, not just reports. They work on ‘the how’ not just ‘the what’.”
“Pricing isn’t just a lever—it’s a signal of commercial excellence.”
“The seasoned industry veterans in our company, who were originally skeptical, were quickly won over by your fact-based approach and are now the biggest champions.”
“Buyers pay more for businesses that can prove they’ve priced with intention and left room for value capture.”