Pricing Opportunities
to strengthen the value story ahead of exit
Buyer-Ready Strategy. Maximum Exit Potential.
With thousands of delayed exits set to accelerate as market conditions improve, private equity firms face mounting pressure to stand out. Blue Ridge Partners helps PE firms unlock greater exit value in the pivotal last 12–18 months of ownership with The Exit Edge, our proprietary exit preparation program.
Our Exit Preparation work has included:
Data Analytics
to validate the company’s growth strategy
Pressure Testing
forecasted EBITDA for accuracy and achievability
Refining Growth Plans
to address gaps identified in buyer assessments
Unlocking 10% or More Valuation Upside Through Pricing
A key part of our exit preparation program, The Exit Edge – Pricing helps deal teamsidentify untapped pricing upside, validate it with data, and equip management to tell acredible story buyers can underwrite.
A Background
The Importance of Pricing Strategy in Exit Preparation
Despite its high value, most firms ignore pricing late in the hold period—leaving money on the table.
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~60% of portfolio companies skip strategic pricing initiatives
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75% of initiatives are only somewhat effective or worse
- Only 45% of CIMs mention pricing as a value lever, despite buyer appetite for it.
In our experience, successful pricing initiatives lead to impact and quantifiable opportunity that can be underwritten by deal teams and increase valuation by 10-20% or more at exit.
Our Strength
Blue Ridge Partners ensures that the pricing becomes a key differentiator in the exit process.
We leverage data-driven insights through an efficient, high-impact engagement to drive stronger returns and sustainable value for the next owner.
Value for Investors
Why Use The Exit Edge – Pricing?
You can’t capture what you don’t measure. We identify upside, prove it, and help your team own the story.
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Builds buyer trust and narrative credibility
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Gives deal teams data they can underwrite
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Reduces diligence friction and speeds close
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Converts pricing potential into actual deal value
- It’s not too late – initiatives <9 months from exit can still be underwritten and yield outsized returns
What You Get in Exit Pricing Preparation
Exit Edge – Pricing Deliverables
Our model blends market insights and internal analytics, backed by experience from hundreds of engagements and a deep understanding of what deal teams need to see.
A pricing upside estimate based on facts from the market and data-driven analytics
Including pricing insights and evidence for the CIM, along with corroborating data for the deal room
Both over the longer-term and to support underwriting the valuation upside – ranging from recommended internal actions to implementation with proven results in the market
Enable management to effectively communicate the pricing story to potential bidders, with a compelling narrative that demonstrates their belief in the opportunity and maintains their credibility as a strong, capable team
Along with differentiation between other changes which become part of the pricing story for potential bidders
Limited engagement required for the consulting project and pricing actions
Begin Your Exit Pricing Strategy With Blue Ridge Partners
Free Resource
Understanding the Exit Edge – Pricing
Download a PDF of our briefing that lays out the case for the Exit Edge – Pricing in the broader exit planning process.
Our impact
What Over 1,300 Clients and 130 PE Firms Say About Us
“Blue Ridge Partners focused on delivering tangible results, not just reports. They work on ‘the how’ not just ‘the what’.”
“Pricing isn’t just a lever—it’s a signal of commercial excellence. Buyers pay more for businesses that can prove they’ve priced with intention and left room for value capture.”
“The seasoned industry veterans in our company, who were originally skeptical, were quickly won over by your fact-based approach and are now the biggest champions.”
“Buyers pay more for businesses that can prove they’ve priced with intention and left room for value capture.”