Insights

Is Revenue Raining Out of Your Cloud?

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Traditional technology hardware and software companies are seeing a significant share of their growth from the cloud. Legacy revenue streams are declining (in some cases declining rapidly) so it is imperative that companies make the transition to cloud effectively. Michael Smith and Kevin Jackson define the 14 major differences between the GTM approach for traditional systems and the approach for the cloud. Every technology firm with a cloud presence,
either current or planned, should at least consider each of these 14 differences. The article can be read here.

Categories - Growth Strategy - Commercial Effectiveness