Commercial effectiveness Archives | Blue Ridge Partners

Predictive Targeting: The Next ‘Play’ in Growing Existing Customer Revenue

February 1, 2023

Predictive Targeting: The Next ‘Play’ in Growing Existing Customer Revenue

Recession Preparedness: 5 No-Regrets Moves

June 15, 2022

Recession Preparedness: 5 No-Regrets Moves

Capturing Post-Merger Value from Commercial Integration: Part 1 Avoiding Common Pitfalls

June 8, 2022

Capturing Post-Merger Value from Commercial Integration: Part 1 Avoiding Common Pitfalls

Capturing Post-Merger Value from Commercial Integration: Part 2 Revenue Synergies and an Improved Commercial Engine

June 2, 2022

Capturing Post-Merger Value from Commercial Integration: Part 2 Revenue Synergies and an Improved Commercial Engine

Digital Headwinds in BioPharma: 3 Challenges to Driving Top-Line Growth Through Digital Channels

February 10, 2022

Digital Headwinds in BioPharma: 3 Challenges to Driving Top-Line Growth Through Digital Channels

Trends in Accelerating Sales

December 8, 2021

Trends in Accelerating Sales

A Peek Inside the Playbook of High Growth Companies

November 22, 2021

A Peek Inside the Playbook of High Growth Companies

Achieving Sales Predictability in the Post-COVID World

November 11, 2021

Achieving Sales Predictability in the Post-COVID World

Old School, New School: Introducing the “Virtual Account Executive”

April 15, 2021

Old School, New School: Introducing the “Virtual Account Executive”