Virtual Event for Tech Leaders: AI-Powered Cross-Selling/Upselling That Delivers Fast Growth
The fastest path to revenue growth typically isn’t finding more customers; it’s capturing the revenue your organization is already missing with existing customers.

Learn how AI is helping sales organizations in tech cross-sell and upsell by identifying the right opportunities, guiding sellers with account-specific actions, and equipping managers to reinforce the behaviors that drive measurable results, without disrupting what’s already working or undertaking a full sales transformation.
Date: August 26
Time: 9:00 AM PT / 12:00 PM ET
Key Takeaways
- Learn why traditional cross-selling/upselling initiatives fail—and how AI closes the execution gap.
- Discover how to identify the accounts with the greatest cross-sell/upsell potential.
- See how AI can guide account planning, prioritize the right sales plays, and recommend the exact questions and messaging sellers should use.
- Understand how manager coaching and visibility accelerate adoption and improve execution.
- Hear how one organization increased average deal size by 25% within weeks while improving win rates, pipeline coverage, and cross-sell penetration.
This focused, practical session is ideal for tech CEOs, CFOs, and CROs seeking meaningful improvements in cross-selling/upselling execution. Register today!
Categories (tags):
research briefing
executive event
AI execution
upselling
cross-selling
Blue Ridge Partners