Virtual Event for Tech Leaders: AI-Powered Cross-Selling/Upselling That Delivers Fast Growth
The fastest path to revenue growth typically isn’t finding more customers; it’s capturing the revenue your organization is already missing with existing customers.

Most SaaS companies are placing big bets on cross-selling and upselling. Very few are winning. 68% fall short of their targets. Nearly half miss them by a significant margin.
Traditional cross-selling is stuck. AI is the unlock.
Join us to see how leading teams are using AI to close the execution gap and drive meaningful, in-year revenue growth without a full sales transformation.
Blue Ridge Partners is hosting a complimentary virtual executive event for technology leaders to share our latest research on what actually drives cross-selling and upselling success.
Date: August 26
Time: 9:00 AM PT / 12:00 PM ET
Based on insights from CXOs, operating partners, and deal partners, we’ll discuss how leading organizations are using AI to:
- Identify accounts with the highest cross-sell potential
- Prioritize the right sales plays
- Equip sellers with AI-powered account plans, messaging and talk tracks
- Give managers better visibility and coaching tools
- Build on what’s already working in sales motions
This focused, practical session is ideal for tech CEOs, CFOs, and CROs seeking meaningful improvements in cross-selling/upselling execution. Register today!