Insights

The Non-Invasive Path to Growth

Blue Ridge Partners’ Jim Corey tells PEI that private equity firms should not delay pinpointing revenue growth opportunities and instigating change at their portfolio companies. Kick-starting revenue generating opportunities early in the investment cycle is critical to boosting shareholder returns. Revenue growth is the largest single driver of value creation over a five-year holding period […]

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Why Marketing-Generated Leads Die on the Vine

One of marketing’s most important roles is generating leads for the sales force. But all too often there is a disconnect between what marketing generates and what sales expects. A recent article published in Sales and Marketing Management identifies three common scenarios contributing to this disconnect and offers strong insights on how to address them […]

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