Inside the CEO Mind: Commercial Transformations Expected to Continue Through at Least 2019

In September 2018, Blue Ridge Partners surveyed a panel of CEOs regarding their views on commercial transformations for the remainder of 2018 and 2019. “Commercial transformation” was defined as implementing material changes in sales strategy, go-to-market model, sales structure and roles, product offering, customer segmentation, digital marketing/ecommerce, sales compensation and other drivers of revenue growth. […]

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