Commercial effectiveness Archives | Blue Ridge Partners

Cutting Through the Noise: How AI Is (and Isn’t) Transforming Commercial Performance

June 2, 2025

Cutting Through the Noise: How AI Is (and Isn’t) Transforming Commercial Performance

Building a Better Sales Pipeline: 4 Strategies High-Growth SaaS Companies Use to Win

April 25, 2025

Building a Better Sales Pipeline: 4 Strategies High-Growth SaaS Companies Use to Win

Surcharges: When to Use Them, When to Avoid Them, and How to Get Them Right

April 5, 2025

Surcharges: When to Use Them, When to Avoid Them, and How to Get Them Right

Transforming Account Management: A 4-Step Strategy for Growth

February 17, 2025

Transforming Account Management: A 4-Step Strategy for Growth

4 Pricing Strategies for Dealing with Potential Tariffs and Labor Shortages

February 15, 2025

4 Pricing Strategies for Dealing with Potential Tariffs and Labor Shortages

“I need more MQLs,” Said No Chief Sales Officer EVER!

October 12, 2024

“I need more MQLs,” Said No Chief Sales Officer EVER!

Unlocking Value in the “Long Tail” of Smaller Customers – Leveraging the Power of AI and Cohort Clustering

August 5, 2024

Unlocking Value in the “Long Tail” of Smaller Customers – Leveraging the Power of AI and Cohort Clustering

Survey Results: Rewriting the PE Value Creation Playbook for the 2024 Market Environment

June 17, 2024

Survey Results: Rewriting the PE Value Creation Playbook for the 2024 Market Environment

Predictive Targeting: The Next ‘Play’ in Growing Existing Customer Revenue

February 1, 2023

Predictive Targeting: The Next ‘Play’ in Growing Existing Customer Revenue