Improvements in pricing effectiveness can have a significant impact on margins and revenue growth. We commonly see our clients achieve 300 to 600 basis points of margin improvement based on our recommended changes in pricing strategy, processes, price points, and tools. Essentially, the opportunity is a function of a company’s pricing power and its pricing capabilities— those with the highest pricing power and the weakest capabilities tend to have the most improvement upside.
Armed with insights gained through the diagnostic activities, we work with our clients to design pricing improvements and priorities focused on near-term “quick fixes”, process and execution improvements, and longer term strategic pricing changes. Importantly, designing executable strategies and tactics are key to our approach.